Originally founded in 1922 to fight against racism affecting Greek and Cypriot immigrants, AHEPA now focuses on donating millions a year to various charitable causes.
AHEPA requests improved UX
In July 2016, AHEPA contracted Constantine Skenderis, of Skenderis Studios, LLC, to interview Steven Plate, the Deputy Chief of Capital Planning of the World Trade Center, for their $1 million fundraising campaign to build the St. Nicholas Shrine at Ground Zero.
AHEPA then hired Skenderis Studios, LLC to improve their overall user experience, boost their social media presence, as well as produce high quality media content.
Getting to work
Upon examining the organization’s website and content strategy, Skenderis determined that he would immediately implement several video campaigns and begin working on a new website.
For his videos, Skenderis relied solely on organic (non-paid) views and share counts, in order to clearly judge the value of his content to the viewers. Some pieces of content reached over 37,000 views each and many times reached over 100,000 people per video.
Building a new Information Architecture
During his video campaigns, Skenderis worked with the Executive Director to layout the information architecture of a new, more organized, ahepa.org and eventually produce a sitemap.
Increased revenue and engagement
Over the course of 2017, while Skenderis continued to design the new ahepa.org, AHEPA would gain 2,000 Facebook-likes in the course of a year. This meant a 500% boost for the organization compared to years prior.
News website created for immediate updates
While Skenderis continued to build ahepa.org using WordPress’ CMS, he felt the immediate need to get news out more often and more easily to AHEPA’s members.
Thus, within a few weeks, he created ahepanews.org as a supplementary news outlet to keep the ball rolling on improving AHEPA’s user experience.
Until this time, the organization had very little media or written works posted online. Now, content was being published regularly and online users could share it amongst their friends.
In order to fully grasp AHEPA’s target market and also gather real-world sample cases, Skenderis interviewed some of the organizations longest standing members to create user persona’s.
With enough research conducted and planning done with stakeholders, Skenderis delivered wireframes that would best meet the needs of AHEPA’s online users.
AHEPA ramping up on all fronts
By early 2018, hundreds of thousands of impressions were tracked through Facebook and Google analytics on ahepanews.org. AHEPA then started working more closely with Skenderis to finalize the new ahepa.org and start producing bolder advertisements.
The new website goes live
By summer 2018, during AHEPA’s annual National Convention, Skenderis and AHEPA launch the new and improved national website.
Its menu system was made more concise, graphics and videos were placed throughout each page, making it more engaging, and lengthy descriptions were dramatically reduced to succinct blocks of text, for easy reading.
Skenderis currently maintains this website and continues to produce graphics and short video clips as needed.